But my desire to achieve was based 100% on the music!!!! I love the
music! Anyway, with most djs
concerned with getting a spot on the mix shows, or playing a gig in the clubs or at the popular
raves, their 1st agenda is to promote
You'll be lucky if they mention your record at all. (Back in the day,
would use markers, and other creative ways to conceal artist, title, and
label information so that no one else
could play the same record!!!!)
You can't rely on the distributors because they are so overloaded with
product that they can't keep up with all
the releases. Therefore, depending on where you are in the world, some records may never,
ever reach your local record shop!
You can't rely on certain recordshops because of the "in store politics"
that goes on amongst the djs and/or other
employees who deal with both the customers
and the music. Many djs who work in recordshops unfortunately use their position as a point of advantage to get
certain records first, and keep these
titles to themselves for a number of weeks. They do this so that they can introduce the record locally at parties, on
the radio, etc. Thus adding to their own
status or popularity as the cat who started "the buzz" on that record. Meanwhile, other cats who want to by the
record, can't do so for several weeks
until that dj at the recordshop finally decides that enough time has passed where he can now safely make it
available to his local "competition"!!!!
But keep in mind that with distributors being so overwhelmed with labels, titles, etc., they've noticed that
in several weeks, this same record only
sold 2 or 3 copies per this, and/or many other shops. Then guess what happens next????? That's right! The
distributor decides that this record
is a "flop" and returns its remaining stock back to the label. This is
after a cat has searched for months and finally finds out the info on
special track, it's no longer available. The dj at the record store tells
that the track is "OUT OF PRINT"! In some cases this is a flat out lie
becuase they don't want the "competition"
to play the same record!
In other cases it is the absolute truth. Wanna know why??? It's because now
the small record label has lost so much
money on the returns, and can't find another distributor to sell off his remaining
stock, that he's forced out of business.
(Oh Yes!!! Distributors share information about what's hot and what's not!!!)
I have been a long supporter of bringing the undergorund vibe to the
airwaves, and I support anyone whose
intention is to do so. However, there has to be an equal balance! The scales are tipped in favor of
the mix jock! I want to add balance back
to the radio market, and encourage others to do the same. What I am proposing will benefit all: the general
consumers, the djs, artists, labels,
distributors, and even publishing companies. I'm not trying to dog anybody, or say that all djs have foul
intentions. I know several cats worldwide
who have done great things for their scenes both locally and worldwide! I'm just saying that it's time to
bring REAL LOVE back to this!!! I've
been asked to do a guest spot on Carl Craig's Detroit:Technology show (89X) under the format which I've discussed. I'm
also talking with some other stations
about doing this on a regular basis in Detroit. But as I stated earlier in this letter, I want to do the same on
the net. If you can assist in anyway(radio
or internet), I'd love to hear from you!!!
Since first posting this idea on various lists, I have over-whelmed
positive support for this idea! In this same spirit, I am looking forward
receiving your comments!!!